fuckyeahairships

danielwodarcyk:

Be Original.

This is one of the first images I ever Likey’d on Coroflot. It struck me because not only is it a very strong rendering with great detail, but its a blimp/airship/dirigible. Who renders a blimp?? This project stood out from the pack because it is not seen very often. Though alot of consumer product renderings or concept car designs can be intriguing, projects that are “different” make a lasting impression.

I have tried to keep this in mind since sophomore year. I find enjoyment in coming up with new, entrepreneurial ideas for design projects and concepts. And these are usually born from unaddressed demographics or product realms that are left untouched. At the beginning of the power tool project and ever since, I have tried to put in that extra bit of spare time thinking about how to differentiate my projects from others’. This keeps me interested in my own quarter-long studio products or short term Des Comm renderings, which leads to more thorough enjoyment and passion for a project, and inevitably leads to stronger work. Additionally, it has always been my thought that originality pays off in the portfolio: employers flip through dozens of UC portfolios at once, and will find many projects repeated throughout different portfolios. But imagine if yours has something completely original that catches the eye?

My boss at The First Years advised all co-ops during school to pursue the products that have been left relatively untouched, for we can have more assumed design freedom here and less comparison can be made to what professionals have been perfecting for decades. Though this may sound wholly pessimistic, it is a good reminder for me to be different. As he would always say: “Why not sketch women’s figure skates?”